Nicolas G. Hayek and Swatch
2 July 2021
The Swatch watch is almost forty years old. The watch was launched in 1983 as the first quartz watch. It marks the transition from mechanical watches to electronic models. The introduction was at the height of the crisis in the watch sector. Competition from Japan led to a major crisis in this sector between 1970 … Read more » “Nicolas G. Hayek and Swatch”